#Scratchpad salesforce series craft software

What the paid tiers provide is a way to bring all this data together and get a bigger-picture view of what's happening on the sales team, and it helps ensure that people are using Salesforce because the data in Scratchpad links to the Salesforce database automatically. Scratchpad gives them an interface like a spreadsheet or notes application that they are typically using to hack together a workflow, but with a direct connection to Salesforce. They are essentially databases and even with a visual interface, it doesn't really match up with the way they work. Traditionally, sales teams don't like the tools that are thrust upon them.

This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions.

#Scratchpad salesforce series craft software

The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily. We had plenty of runway, but we started to see a lot of bottom-up user growth, this bottom-up motion just really started to take hold,' Salehi told me. 'To be honest, it actually wasn't on our radar to raise again so soon after we raised what I consider a substantial seed.

Co-founder and CEO Pouyan Salehi says that he wasn't really looking to add capital, but the investors understood his vision and the money will help accelerate the product roadmap. Since inception, Scratchpad has amassed thousands of weekly active users who have made over two million Salesforce updates in the last 12 months. The company has now raised a total of $16.6 million, including the $3.6 million seed round we covered in October. With Scratchpad, salespeople and revenue teams now have their own workspace designed for their craftto consistently attain quota and master sales performance. Today, it announced a $13 million Series A led by Craft Ventures with participation from Accel. Scratchpad is an early-stage startup that wants to make it easier for sales people to get information into Salesforce by placing a notation layer on top of it.